A/B testing is a method used to evaluate the effectiveness of digital marketing strategies. It involves comparing two different variations (A and B) to determine which version performs better. These tests are used in various digital activities such as websites, email campaigns, and advertisements. Digital optimization, on the other hand, is the process of making improvements in factors such as content, design, or user experience based on the analysis of obtained data. The insights gained from A/B testing help optimize digital strategies and achieve better results.
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